Europe Location Analytics Market Revenue to Exceed USD 7 Billion by 2026

By 2026, Europe location analytics market size will be more than $7 billion, thanks to the expanded demand for GPS and GIS technologies for tracking, monitoring, and transferring real-time information. Businesses have been seeking location intelligence solutions such as retail analytics and in-store analytics solutions. Various industry verticals such as banking & insurance, retail, and transportation & logistics are especially exhibiting rising interest in non-geospatial technologies for pinpointing precise geographic co-ordinates.

Owing to the growing penetration of smartphones, the deployment of location-based services for marketing purposes has been increasing across the world. The Europe location analytics market forecast is set to advance constantly, thanks to the booming transportation & logistics industry in the region. The reduction in import prices of raw materials has expanded trade surplus, thereby boosting vehicle sales. The booming automotive industry is likely to contribute toward market growth. 
 
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For instance, insurance companies leverage geographic data for processing claims especially in the event of a natural disaster. Italy, Germany. the UK, and the Netherlands have been supporting the use of geographic data especially across government departments, defense, construction, transportation, and retail applications, fueling the location analytics market forecast.
 
During the COVID-19 crisis, several European governments sought GIS technology for tracking the spread of the novel coronavirus with specialized granularity. Several established organizations are offering advanced mapping software to business for combating the COVID-19 pandemic. For instance, during March 2020, a location-based mapping solutions provider, Esri, began offering ArcGIS Hub Coronavirus Response template completely free of cost via online subscription. With organizations of all sizes seeking GIS systems, location analytics industry outlook is slated for a promising growth.

 
In terms of application, the market has been bifurcated into supply chain planning & optimization, risk management, location selection & optimization, customer experience management, emergency response management, and remote monitoring. Risk management solutions can assess and combat the risks pertaining to operational workforce, aiding Europe location analytics market outlook. Using these solutions, enterprises can analyze risk concentrations and prevent unnecessary. The market share from risk management segment is anticipated to grow at 12% CAGR up to 2026.
 
France is set to accrue a considerable revenue in the overall location analytics industry share by 2026, triggered by the rapid product adoption across manufacturing, logistics, and government sectors. With an educated population base, modern business culture and a skilled workforce, the need for location analytics has been expanding. French manufacturers have been integrating predictive analytics solutions for enhancing their revenue.
 
By industry vertical, although the demand for retail analytics and in-store analytics has been augmenting across the retail industry, the BFSI sector promises considerable growth. Market share from BFSI sector is poised for over 13% CAGR through the forecast timeframe. Location intelligence plays a vital role in facilitating numerous banking functions including ATM network management, safe monitoring transactions, customer record mapping, and route analysis.
 
 
In terms of location positioning, the Europe location analytics market share from outdoor positioning segment is projected to represent a major chunk of the overall market by 2026, accounting for more than 50% share. Outdoor positioning enables location of objects and customers in real-time across outdoor settings. Since a host of emerging and promising applications such as military robotics, drones, warehousing, and outdoor mapping are deploying these solutions, location analytics market is gaining traction.
 
SAP SE, Oracle Corporation, IBM Corporation, ESRI, and Google LLC are some leading location analytics solution providers in Europe.
 
Table of Contents (ToC) of the report:

Chapter 1   Methodology & Scope
1.1    Research methodology
1.2    List of data sources
1.2.1    Secondary
1.2.2    Primary

Chapter 2   Market Snapshot
2.1    Europe location analytics market snapshot

Chapter 3   Europe Location Analytics Industry Insights
3.1    Industry coverage
3.2    Industry size, 2015 – 2026
3.3    Impact of COVID-19 pandemic
3.4    Value chain analysis
3.4.1    Company product snapshot
3.5    Innovation landscape
3.6    Regulatory norms & directives
3.7    Drivers & restraints
3.7.1    Market drivers
3.7.2    Market restraints
3.8    Industry analysis - Porter's
3.9    Competitive benchmarking, 2019
3.9.1    Strategy dashboard
3.10    PEST analysis

Browse complete Table of Contents (ToC) of this research report @ https://www.graphicalresearch.com/table-of-content/1782/europe-location-analytics-market
 
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Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services. We publish targeted research reports with an aim to address varied customer needs, from market penetration and entry strategies to portfolio management and strategic outlook. We understand that business requirements are unique: our syndicate reports are designed to ensure relevance for industry participants across the value chain. We also provide custom reports that are tailored to the exact needs of the customer, with dedicated analyst support across the purchase lifecycle.

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